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Wholey Moly

About
Wholey Moly had a great name and a great product but lacked a strong identity when it came to how to express themselves to trade. Our job was to help them do just that, by turning a healthy biscuit into something playful, bold and instantly loveable.  

Results
Successful initial pitches. Great trade feedback 

BOL

About
Umbrella were brought on early in BOL’s journey, to help them launch their first ATL and sampling campaign. Based on the insight that their consumers were far from too lazy to cook, and were in fact prioritising other exciting things over food prep, our campaign was a simple reflection of modern demands; Super People need Super Food.

Results
6000 lunches given away in just 8 hours, and BOL’s biggest advertising campaign to date. 200,000 impressions on social.