Wholey Moly had a great name and a great product but lacked a strong identity when it came to how to express themselves to trade. Our job was to help them do just that, by turning a healthy biscuit into something playful, bold and instantly loveable.
Results Great trade feedback and distribution in Selfridges and Whole Foods.
About To help Bonhams market its new restaurant and recent Michelin star, Umbrella built them a dedicated website with a bespoke CMS for easy and quick menu updates that the kitchen could do daily. Our creative approach focussed on clean and modern design with just a touch of abstract still-life photography as a nod to some of the wonderful pieces Bonhams’ sells.
Results Increased website traffic, customer data acquisition and bookings via the website portal.
Longbottom & Co
About We were asked to help our client realise a life long dream: to create a British hot sauce with more than a dash of character. Our job was to balance leftfield and coarse humour with a premium and quintessentially British feel. We picked a broad team for this brief, bringing in illustrators, cartoonists, designers and comedians to develop the concepts before picking a final route.
Results Partnership with British Airways, and distribution across WeWork sites in America
About Umbrella has been working with Farmstand since it was just a rubbled site with a big vision. We’ve since spent the last year guiding their creative direction, designing all their POS and marketing collateral, and helping them to grow. We are currently working on a brand and messaging update, as they open three new sites.
Results An incredible first year that has seen them turn a profit in the first 6 months, launch a product range in Planet Organic, set up 17 concession stands, and an off-site catering arm.